Every day your customers are
bombarded with hundreds of different marketing messages—many
of them irrelevant and largely ineffective. So how can
you make sure your customer communications are hitting
the mark? By treating different customers differently.
The key to effective one-to-one communication is tailoring
your message to the individual needs and preferences of
your customer.
Overview
Our Customer Communications solution gives you just that—the
ability to leverage your customer data to create and deliver
personalized, time-sensitive customer communications such
as vouchers, direct mail, coupons, and correspondence.
Variable design printing
The solution enables you to completely manage your variable
data printing requirements, once the domain of print services
companies. However, the solution takes variable data printing
to a new level by delivering variable design printing. It
provides the tools to efficiently personalize the design,
format and content of documents.
No other solution offers such a sophisticated end-to-end
workflow system.
Key features and advantages
• Leverage your customer data (CRM systems)
• Improve customer satisfaction and loyalty
• Deliver communications to customers faster
• Increase sales through more targeted communications
• Reduce costs associated with producing and distributing
personalized communications
• Easily produce highly targeted offers, enticements
and campaigns
• Manage both your high-volume and on-demand production
requirements
• Interface or integrate directly with your CRM
systems and other data sources
• Maximize the value of your customers through cross-selling
and up-selling
• Ensure all documents and communications meet corporate
display standards
Workflow diagram
Our Customer Communications solution is a unique end-to-end
workflow system for managing every aspect of customized
document production. Below is a simplified workflow diagram
depicting one of the many possible configurations of the
solution.
Create dynamic templates
Email distribution
Data integration and enrichment
Management reporting
Packaging and distribution
Send rendered files to external printer
Document rendering
