Our Management Reporting solution enables you to obtain
more detailed and timely information from your ShopIQ solution
so you can monitor, measure and evaluate all your in-store
signage and labelling activity to determine its effectiveness.
The solution allows you to record and log all local printing
activity and content changes. Every document and every
object within a document can be tracked, and paper, printing
and mounting costs can be captured. This data can be sent
to head office for reporting purposes and can be cross-referenced
with relevant sales data to evaluate the success of in-store
promotions.
The ShopIQ Management
Reporting solution
The ShopIQ Reporting solution enables the retailer to
capture metrics from the ShopIQ Solution, including:
• Quantity of items printed or published
• Time of printing or publishing
• Templates used
• Product data used
• Promotion information
This data can be queried or
reported on through the ShopIQ Reporting tools or through
a third-party reporting application.
Benefits
Currently, the retailer is typically unable to systematically
collect in-store visual merchandising activity. They rely
on manual monitoring and broad-based metrics (like costs).
ShopIQ Management Reporting provides the following benefits:
• Ensure that stores are adhering to visual merchandising
policies and participating appropriately in promotions
mandated by head office;
• Correlate in-store visual merchandising activity
with sales in order to help determine its effectiveness;
and
• Quantify the costs associated with in-store visual
merchandising in order to highlight areas that need to
be examined for increased efficiencies and/or ROI justification.
