In-Store Customer Communications and Interactions
ShopIQ (SIQ) provides retailers with an efficient and effective, automated system for creating, managing, distributing and rendering formatted content to all in-store devices capable of exposing information to, and interacting with, customers while they shop.
SIQ is designed to deliver formatted content to all types of in-store displays, ranging from the shelf edge to an array of varying size flat panel color displays, including displays in devices used by the customer for interactive communications, such as those in kiosks, smart carts, hand held scanners and cell phones. Our supplier partners work with the retailer to determine the optimum new media mix that meets the in-store marketing objectives of that specific retailer. SIQ is agnostic to the in-store device technologies deployed, whether electronic and/or print.
In the case of Electronic Shelf Labels, (ESLs) SIQ uses MIQ to source content not normally available from existing printed label solutions, but at minimum, can duplicate print content and formatting, including bar codes compatible with all current scanner standards. For print production, SIQ renders content to signs, shelf tags, Kiosk delivered promotional materials, and personalized “best customer” communications; whether delivered at POS or mailed.
SIQ enables retailers to apply available content data to the production of compelling visual presentations that actively direct customer attention, communicate targeted messages and ultimately shape customer buying behavior.
SIQ is integrated with ImpulseLogic’s MerchandiseIQ (MIQ) platform for optimum management of merchandising processes and content intelligence. When integrated with MIQ, the content for all SIQ rendering is automatically derived without requiring the retailer’s IT department to develop any data pre-processing applications.
MIQ is the only available automated solution for delivering intelligence to all customer-centric merchandising devices that communicate, or interact, with customers while they shop.
Where ESL and other display technologies are deployed, and where SIQ is executing in conjunction with MIQ, the MIQ rules capabilities can be applied to deliver real-time changes to the ESL content via the SIQ rendering. This can be particularly valuable when applied to the management of waste write-downs, day-part merchandising, guided selling and/or simple price changes in reaction to local competition.
