ImpulseLogic |

Printed in-store signage and labelling directly impacts on the customer’s shopping experience. It stimulates impulse and unplanned purchases and ultimately affects the bottom line. The challenge for retailers is to find an efficient, economical way of producing high-quality, targeted in-store signage and labelling.

Overview
Built for the Microsoft Windows platform SignIQ is an enterprise–level software solution that enables retailers to produce effective in-store signage and labelling consistently across a network of stores. The solution is made up of an integrated set of software tools that manage the production and distribution of your printed in-store signage and labelling. SignIQ extracts product data directly from your POS system or other data sources and then transforms it into compelling signs and labels that attract, inform and influence customers.

Key benefits

Reduce production, fulfillment and distribution costs

Automate time-consuming manual tasks
Remove repetitive and redundant stages in the production process
Eliminate shipping and postage costs by distributing material electronically
Minimize personnel costs associated with the manual sorting and packing of signs

Centralized control with local flexibility

Maintain visual consistency regardless of whether signs are printed at head office or stores
Allow local users to make content changes within pre-set parameters
Determine and control the content that can and cannot be modified by store-personnel
Ensure all signage meets corporate display standards even when content is altered or unavailable

Faster time-to-market

Get signs and labels in aisles and on shelves faster than ever before
Create, trial and execute new campaigns, content or themes in hours rather than days or weeks
Respond instantly to changes in market conditions, opportunities and competitive activity

More effective in-store advertising

Improve the quality, accuracy and effectiveness of your in-store advertising
Attract customer attention, deliver rich product information, communicate powerful selling messages, and above all, influence sales

Key features

Extract product data directly from your existing systems
SignIQ can interface or integrate seamlessly with your existing software systems or data sources such as POS systems without the need for additional databases, hardware or network infrastructure. Product data can be gathered simultaneously from multiple sources and then automatically enriched according to defined business rules.

Intelligent dynamic templates
Signage and labelling is produced by merging product content with templates, which control layout and formatting. Product data, however, can be missing and come in different forms. SignIQ’s 'intelligent' templates can change layout and format dynamically to suit the availability or type of data. The dynamic nature of templates minimizes re-design costs and ensures content is always presented to customers in the best possible way.